Safety Culture: From Theory to Practice
ISBN 6500447182
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Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
ISBN 6500447182
Andreza Araújo
Andreza Araújo
Andreza Araújo
Andreza Araújo
Andreza Araújo
Andreza Araújo
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.

Maintenance leaders need a clear rule for choosing between guarding, LOTO, and interlocks, because each one answers a different risk decision.

Contractor-heavy sites fail when mobilization, supervision, handover, and procurement stay on paper while the field runs a different operating model.

A role-profile guide for junior EHS technicians who need to turn field walks, permits, and observations into evidence the operation can act on within 60 days.

Risk appetite only works when it stays separate from risk tolerance, risk criteria, and residual-risk acceptance.

A safety culture evidence walk helps leaders compare what the site says about culture with what the field actually shows, then close the gap with one owner and one follow-up check.

Permit-to-work only protects high-risk work when supervisors treat the permit as a live control decision, not as proof that the job is safe.

A diagnostic guide for leaders showing how punishment, vague escalation, and weak follow-up make speaking up costly, and how to lower that cost.

The hierarchy of controls keeps PPE in its place by forcing teams to remove, substitute, isolate, and simplify exposure before they rely on personal protection.

A PepsiCo South America case study shows how 3 leadership moves changed decision rights, field verification, and daily review, turning a 50% accident reduction in 6 months into a culture shift.

A comparative guide for EHS and operations leaders who need to choose between ISO 45001, ANSI Z10, and ILO-OSH based on certification pressure, participation, and field control.