Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
597 articles
safety-culture
New Safety Committee Chair in 90 Days: What to Do in the First Quarter
A new safety committee chair earns credibility by turning voice into decisions, keeping missing voices in the room, and forcing every meeting to end with ownership and field verification.
7 min
safe-behavior
How PepsiCo South America Cut Accident Ratio 50% in 6 Months by Changing What Supervisors Tolerated
A PepsiCo South America case shows that accident reduction followed a new tolerance boundary, not a new slogan.
6 min
mental-health-at-work
EAP vs occupational health vs manager action: which route should handle a mental-health case first?
Compare EAP, occupational health, and manager action so HR and operations know which route should move first when a mental-health concern appears.
8 min
incident-investigation
Incident Investigation: 5 failures that keep the report from changing the work
Most incident reports fail because they collect facts before deciding what the facts must prove. This article shows how to preserve context, test stories, and close with controls that change the work.
8 min
occupational-safety
New Maintenance Supervisor in 60 Days: what to do before permit handovers fail
A role-profile guide for new maintenance supervisors who need to turn permit handovers, energy verification, and escalation into a real control routine in the first 60 days.
7 min
safety-culture
How a consumer-goods company cut accident ratio 50% in six months by changing follow-up
A PepsiCo South America case shows that the real lever was not a bigger campaign. It was a shorter follow-up loop, clearer ownership, and leadership routines that turned safety culture into operational control.
5 min
safety-indicators-and-metrics
TRIR vs SIF Precursors vs Control Effectiveness Metrics: Which Dashboard Fits the Board?
TRIR, SIF precursor metrics, and control effectiveness metrics solve different problems. This article shows which metric fits board reporting, site warning, and serious-risk control.
7 min
safety-indicators-and-metrics
Safety Indicators and Metrics: 5 blind spots that make dashboards look safer than they are
Safety dashboards fail when numbers have no owner, no denominator, and no field check. This article shows five blind spots that keep boards comfortable while risk stays active.
6 min
psychosocial-risks
HR Business Partner in 60 Days: Psychosocial Risk Triage
A role-profile guide for HR business partners who need to turn psychosocial risk from a vague wellbeing concern into visible work-design evidence within 60 days.
8 min
safety-culture
How Unilever LATAM Kept Safety Coherent Across 19 Countries in 2 Years
A case study of how Andreza Araujo turned a 19-country regional scope into one safety decision system without flattening local reality.
5 min