Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
597 articles
safety-leadership
Shift-start briefing vs safety walk vs weekly risk review: which one should a site leader use first?
A practical comparison for site leaders who need to choose between a shift-start briefing, a safety walk, and a weekly risk review without turning leadership into theater.
7 min
mental-health-at-work
Mental Health at Work: 4 management failures that turn overload into absence
A leadership diagnostic for line managers and HR partners who need to stop overload before it turns into absence, conflict, or hidden disengagement.
8 min
risk-management
New Procurement Manager in 90 Days: what to do in the first quarter
A role-profile guide for new procurement managers who need to turn supplier screening, mobilization gates, and change orders into risk controls in the first quarter.
7 min
safe-behavior
Normalization of deviance explained: 4 drift patterns supervisors miss
Normalization of deviance is the drift that turns exceptions into routine. This quick explainer shows four patterns supervisors miss and what to do before the shortcut becomes normal.
3 min
risk-management
How to Run a Critical-Control Walkdown in 8 Steps
A practical field method for supervisors and EHS leaders who need a critical-control walkdown that verifies barriers, ownership, and follow-up before work starts.
6 min
safety-leadership
5 Myths About Safety Leadership That Middle Managers Still Believe
Middle managers often think safety leadership is delegation, visibility, or training, but those beliefs hide decision ownership, field time, and escalation.
7 min
occupational-safety
Permit-to-Work Handover: 5 Failures That Pass Risk Forward
Permit handover fails when the paper crosses the shift but risk does not. These 5 failures show why supervisors must verify the field, not the form.
6 min
safety-indicators-and-metrics
Metric Hygiene Explained: 4 Defects Behind Clean Dashboards
A quick explainer for EHS managers on 4 metric hygiene defects that make clean dashboards hide risk, and on the checks that keep source, window, and incentive rules tied to field action.
3 min
psychological-safety
How to Respond to Safety Objections on the Shop Floor in 8 Steps
Use a practical 8-step method to answer shop-floor objections without punishing voice or weakening critical controls.
8 min
safety-leadership
How PepsiCo South America Cut Accident Ratio 50% in 6 Months
PepsiCo South America cut accident ratio 50% in 6 months when leadership moved closer to the field and changed the next decision.
7 min