Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
598 articles
occupational-safety
ANSI/ASSP Z590.3 Explained: 4 Design Decisions That Keep Risk Out of the Blueprint
ANSI/ASSP Z590.3 matters when leaders want prevention built into design, not defended later with procedures, training, and PPE.
5 min
psychosocial-risks
How to run a workload-risk review in 8 steps
A practical F2 guide for supervisors and HR to review workload risk using roster patterns, decision load, and control actions before stress becomes drift.
8 min
safety-indicators-and-metrics
How PepsiCo South America Cut Its Accident Ratio 50% in 6 Months and What the Metric Still Hid
A PepsiCo South America case study showing why one improved accident ratio was not enough, and how precursor metrics, field checks, and ownership made the result usable.
7 min
safe-behavior
Safety coaching vs correction vs escalation: which response changes field behavior?
Coaching, correction, and escalation are different controls. Learn how shift supervisors match the response to recurrence, severity, and decision rights.
6 min
occupational-safety
Manual Handling: 5 failures that make injury look inevitable
Manual handling injuries persist when supervisors treat lifting as a technique issue instead of a work-design problem, because load size is only one part of exposure.
8 min
psychological-safety
New Safety Supervisor in 60 Days: 6 Decisions That Keep the Crew Speaking Up
A practical 60-day role profile for a new safety supervisor who needs to turn voice into visible action and keep the crew speaking.
10 min
risk-management
Risk Criteria Explained: 4 Decision Lines That Keep Residual Risk Honest
Risk criteria only work when leaders can tell the legal floor, operational floor, escalation trigger, and acceptance threshold apart.
5 min
safety-indicators-and-metrics
How to Validate a Safety Dashboard for the Monthly Review in 8 Steps
A safety dashboard only matters when it changes a decision. Use eight checks to test definitions, ownership, field evidence, and follow-up before the monthly review.
5 min
occupational-safety
5 Myths About Working at Height Rescue That Supervisors Still Believe
Working at height rescue is a control, not an attachment. These 5 myths show why a rescue plan must be executable before anyone clips on.
6 min
occupational-safety
Respirator Fit Testing: 5 Failures That Make Protection Cosmetic
A diagnostic F1 article for EHS managers who need to see why respirator fit testing often looks complete while respiratory protection stays weak.
8 min