Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
safety-indicators-and-metrics
Metric Hygiene Explained: 4 Data Defects That Make Safety Dashboards Look Clean
Metric hygiene keeps safety numbers tied to field reality, which helps leaders catch the four data defects that make dashboards look clean but decisions go wrong.
3 min
safety-indicators-and-metrics
How to Review a Safety Incentive Plan Before It Goes Live in 10 Days
A 10-day how-to for EHS, HR, and operations leaders who need to test a safety incentive plan for underreporting risk, weak field proof, and unclear decision rights before payout rules shape behavior.
8 min
safety-leadership
How a Consumer-Goods Company Cut Accident Ratio by 50% in 6 Months
A PepsiCo South America case study showing how leadership routine, field verification, and weak-signal discipline helped cut accident ratio by 50% in six months.
7 min
occupational-safety
ISO 45001 vs ANSI Z10 vs ILO-OSH: Which System Fits Best?
A comparative article for plant leaders and EHS executives who need to choose between ISO 45001, ANSI Z10, and ILO-OSH 2001 without confusing certification with control.
7 min
risk-management
Risk Management: 6 Decisions That Turn Control into Theater
A diagnostic F1 article for EHS and C-level leaders who need to see when risk management is collecting paperwork instead of governing field decisions.
7 min
occupational-safety
New Maintenance Supervisor in 60 Days: What to Do Before Routine Work Drifts
A 60-day role profile for new maintenance supervisors who need to control stored energy, permits, contractors, handover, and drift before routine work turns risky.
8 min
psychological-safety
Crew Resource Management Explained: 4 Voice Moves for Safer Teams
Crew resource management is the discipline of using shared voice, cross-checks, and closure when work feels routine but still carries risk. Learn four moves that keep teams safer.
3 min
occupational-safety
How to Run a Hazard Communication Review in 30 Minutes
Run a hazard communication review that checks chemical lists, SDS, labels, pictograms, storage, and worker understanding before the next task begins.
8 min
risk-management
5 Myths About Residual Risk That EHS Managers Still Believe
Residual risk is not proof of control. These five myths show why EHS managers need verified barriers, not only green scores.
7 min
mental-health-at-work
Return-to-Work Decisions: 6 Blind Spots HR and EHS Still Miss
Return-to-work decisions fail when leaders treat clearance as closure. These six blind spots show where mental health risk stays hidden.
8 min