Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
risk-management
How to Run a Scope-Change Risk Review in 20 Minutes
Run a scope-change risk review that resets the brief, controls, contractor handoff, and restart decision before the crew works the wrong version of the job.
8 min
safety-leadership
How PepsiCo South America Cut Its Accident Ratio 50% in 6 Months by Changing Leadership Routines
A narrative case study of PepsiCo South America's 50% accident-ratio reduction in 6 months and the leadership routines that made the result stick.
7 min
occupational-safety
Pedestrian Separation vs Speed Control vs Visibility Aids: Which Forklift Control Fits Traffic Risk?
Forklift traffic risk falls fastest when sites separate pedestrians from vehicles first. Speed control and visibility aids help, but they do not remove the conflict.
8 min
safety-culture
Safety Culture: 8 Signals That the System Rewards Convenience Over Control
A strong safety culture is not a survey score. It is the pattern of decisions leaders reward when convenience and control collide.
6 min
safety-leadership
When to Replace the EHS Manager: 5 Blind Spots Directors Miss
A director-level diagnostic for deciding whether an EHS manager needs support, scope repair, or replacement.
9 min
risk-management
New Procurement Manager in 90 Days: 5 Decisions That Stop Contractor Risk From Landing on Your Desk
A role-profile guide for new procurement managers who need to turn contractor risk into controlled buying, clear mobilization, and visible field verification within 90 days.
8 min
safety-indicators-and-metrics
Metric Drift Explained: 4 Forms That Make Safety Numbers Lose Their Line
Metric drift is the slow separation between a safety number and the work it was meant to describe, which is why leaders should check the rule behind the chart before they trust the trend.
4 min
safety-indicators-and-metrics
How to Run a Leading-Indicator Quality Audit in 30 Days
A practical 30-day guide for EHS managers and site leaders who need leading indicators to prove field control instead of dashboard motion.
8 min
occupational-safety
4 Myths About Fatigue Risk That Supervisors Still Believe
Fatigue is a work-design problem, not a toughness test. Use these four myths to reset rosters, handovers, and recovery before exposure grows.
6 min
occupational-safety
Flammable-Liquid Storage Cabinets: 5 traps supervisors miss
A board-level guide to flammable-liquid cabinets that shows how labels, contents, containment, inspections, and emergency readiness can drift apart.
6 min