Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
risk-management
Risk assessment techniques explained: 4 families that fit IEC 31010
IEC 31010 helps teams choose the right risk method, and this guide breaks the choice into four families so leaders match technique to the decision.
3 min
occupational-safety
How to Run a Hot Work Permit Review in 20 Minutes
A 20-minute hot work permit review for supervisors who need to verify ignition sources, fire watch, ventilation, isolation, and stop authority before work starts.
7 min
safety-culture
How PepsiCo South America Reduced Accident Ratio by 50% in 6 Months
A real PepsiCo South America transformation shows why leadership cadence, field evidence, and a 180-day plan beat campaign logic.
7 min
safety-culture
Safety Climate Survey vs Culture Diagnosis vs Management Review
A comparative article for safety leaders deciding when a climate survey is enough, when diagnosis is needed, and when management review must turn findings into action.
9 min
safety-leadership
Safety Decision Rights: 5 Cracks That Turn Ownership Into a Label
A critical diagnostic for leaders who confuse accountability with authority and let safety sign-off drift to the wrong hands.
7 min
safety-indicators-and-metrics
Safety Indicators and Metrics: 5 Blind Spots That Hide Control Drift
A diagnostic F1 article for EHS managers and C-level leaders who need to tell activity counts from real control evidence before the dashboard creates comfort.
6 min
psychosocial-risks
New HR Manager in 90 Days: What to Do in the First Quarter on Psychosocial Risk
A 90-day role plan for a new HR manager who needs to turn psychosocial risk into work design, manager discipline, and clean escalation.
6 min
incident-investigation
Incident Investigator in 30 Days: Evidence Discipline Plan
A 30-day role plan for new incident investigators who need to protect evidence quality, interview discipline and corrective-action credibility.
6 min
mental-health-at-work
Secondary Traumatic Stress Explained: Core Terms
Secondary traumatic stress affects helpers exposed to others' trauma, and EHS must distinguish it from burnout, fatigue, and ordinary job stress.
4 min
occupational-safety
How to Run a Confined Space Entry Readiness Check in 20 Minutes
A 20-minute confined space entry readiness check for supervisors who need to verify scope, atmosphere, isolation, rescue and stop authority before entry.
7 min