Safety Culture: From Theory to Practice
ISBN 6500447182
Entity Home
Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1020 articles
psychological-safety
How a 19-Country EHS Network Made Technical Dissent Usable
A Unilever EHS leadership case shows how a 19-country network can protect local authority while turning technical dissent into visible, testable safety decisions.
7 min
incident-investigation
Timeline Reconstruction vs Witness Accounts vs Physical Evidence vs Digital Records: Which Should Lead an Incident Investigation?
Incident investigations become unreliable when the team treats every evidence source as equally complete. This comparison explains when timeline reconstruction, witness accounts, physical evidence, or digital records should lead the inquiry, and why the strongest conclusion usually comes from testing the gaps between them.
7 min
safety-indicators-and-metrics
Zero-Accident Targets: 3 Failures That Turn Safety Metrics Into Underreporting Pressure
A zero-accident target can support prevention, but it becomes dangerous when it rewards silence. This F1 diagnostic explains how reporting pressure, activity metrics, and aggregate numbers hide changing exposure, then gives executives a stronger review model.
6 min
psychological-safety
Psychological Safety Program Manager in 75 Days: What to Fix Before the First Survey
A new psychological safety program manager should fix decision ownership, response quality, and manager routines before treating survey participation as progress.
4 min
safety-indicators-and-metrics
Safety Data Quality Explained: 5 Decision Checks
Safety data quality means that a reported number is traceable, comparable, timely, challengeable, and useful for a decision. These 5 checks expose metric noise.
6 min
safe-behavior
How to Design a Stop-Work Authority Drill for a Multi-Shift Plant in 14 Days
A stop-work drill becomes credible when it tests the complete decision path across shifts. This fourteen-day guide helps safety and operations leaders rehearse authority, evidence, handover, and restart decisions without turning the exercise into blame theater.
9 min
risk-management
6 Myths About Risk Matrices That Plant Managers Still Believe
A risk matrix is a decision aid, not a substitute for field evidence, control ownership, or leadership judgment. These six myths explain why a neat risk score can still leave a plant exposed.
5 min
mental-health-at-work
Occupational Anxiety at Work: 4 Decision Traps That Turn Expected Stress Into Unmanaged Risk
Occupational anxiety is not defined by one visible symptom. It becomes a workplace safety concern when work design, supervision, or response habits leave people unable to recover, ask for help, or make clear decisions under pressure.
7 min
risk-management
Risk Context Explained: 4 Questions That Keep Safety Decisions Grounded
Risk context gives safety leaders the boundary needed to interpret a risk assessment. This explainer separates context, risk criteria, and risk appetite through four practical questions.
5 min
safe-behavior
How to Build a Near-Miss Reporting Routine That Produces Usable Evidence in 21 Days
A near-miss program becomes useful when reports change decisions, controls, or work design. This 21-day guide helps supervisors build a reporting routine that protects evidence, reduces underreporting, and turns close calls into verified improvements.
7 min