Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1020 articles
mental-health-at-work
Work Ability Explained: 4 Signals Managers Can Act On Before Performance Drops
Work ability is the relationship between a person's resources and the demands of a job at a given time. This explainer shows four management signals that can reveal when work design, recovery, or support needs attention before performance and safety deteriorate.
5 min
safe-behavior
How to Reduce Decision Fatigue for Shift Supervisors in 14 Days
Decision fatigue is not a personal weakness. It is an operational condition that appears when supervisors must make too many small safety decisions with unclear priorities, incomplete information, or constant interruption. This eight-step guide shows how to review the shift, remove avoidable choices, and protect the decisions that cannot be delegated.
5 min
safety-leadership
How a Seven-Country Food Network Changed the Leadership Operating Rhythm Behind a 50% Accident-Ratio Reduction
The PepsiCo South America case is often reduced to a 50% accident-ratio result. Its more useful lesson is operational. Across seven countries, 30 factories, and 168 distribution centers, a 180-day plan made leadership decisions more visible and connected executive intent with field execution.
7 min
mental-health-at-work
EAP vs Manager Check-In vs Occupational Health Referral: Which Route Fits a Work-Related Mental Health Concern?
An EAP, a manager check-in, and an occupational health referral solve different problems. This comparison helps leaders choose the right route by urgency, confidentiality, work-related exposure, functional impact, and need for workplace controls.
7 min
incident-investigation
Incident Investigation: 4 Evidence Breaks That Let a Known Hazard Return
An incident investigation should do more than explain what happened. It should show which control failed, what decision allowed the exposure to remain, and what evidence proves the risk is different now. This F1 diagnostic helps EHS leaders and operations managers find four evidence breaks that make corrective action look complete while leaving the hazard in place.
8 min
safety-indicators-and-metrics
New Safety Data Steward in 45 Days: Turn Reporting Rules Into Trusted Decisions
A 45-day role profile for a new safety data steward to clarify measure definitions, test data at the workface, assign decision ownership, and make escalation evidence visible.
7 min
risk-management
JSA vs JHA Explained: 4 Scope Differences That Change the Analysis
Job Safety Analysis and Job Hazard Analysis often describe the same family of work, but the label can hide different scopes, task boundaries, and control expectations. This guide separates four practical distinctions so supervisors can choose the right analysis without confusing paperwork with risk control.
4 min
safety-leadership
How to Run a 20-Minute Safety Decision Checkpoint for Operations Leaders
A safety decision checkpoint gives operations leaders a short, repeatable way to resolve open risk before it becomes normal work. This guide shows supervisors and managers how to structure the meeting, test evidence, assign authority, and close the communication loop.
7 min
mental-health-at-work
5 Myths About EAP Referrals That Operations Leaders Still Believe
An EAP referral can connect an employee with confidential support, but it does not remove the work conditions that may be creating strain. These five myths show operations leaders how to pair support with accountable work-design action.
5 min
safety-leadership
Safety Accountability: 6 Distortions That Let High-Consequence Risk Outlive Its Owner
A named risk owner is not the same as an owned control. This F1 diagnostic shows how directors, operations leaders, and EHS managers can test whether accountability reaches the decisions that keep high-consequence exposure controlled in the field.
7 min