Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
safe-behavior
Safety Heroes: 6 Myths Supervisors Must Stop
Safety heroes often hide weak systems. Learn six myths supervisors must stop rewarding before unsafe shortcuts become the plant's real operating culture.
6 min
safe-behavior
Conformity Pressure: 5 Traps Supervisors Miss
Conformity pressure turns unsafe shortcuts into group norms. Learn the 5 traps supervisors must detect before behavior becomes risk.
7 min
risk-management
Risk Appetite vs Risk Tolerance: 3 Decision Lines
Define risk appetite, tolerance, acceptance, and criteria so EHS leaders can stop vague risk language from approving serious exposure in field decisions.
5 min
occupational-safety
Forklift Pedestrian Plan: How to Build It in 30 Days
A practical 30-day guide for EHS managers to separate forklifts and pedestrians through route mapping, barriers and weekly verification.
7 min
safety-leadership
Leadership Cadence: How 180 Days Cut Accidents
A case-based safety leadership article showing how a disciplined 180-day cadence turns executive intent into field execution and measurable risk reduction.
8 min
mental-health-at-work
EAP vs Fit-for-Work vs Accommodation Plan: Which to Use
Compare EAP, fit-for-work review, and accommodation planning to choose the right workplace mental health response for support, task safety, and work design.
9 min
safety-leadership
Leadership Overconfidence: 5 Distortions Before SIFs
Leadership overconfidence can turn green dashboards, clean audits, and familiar routines into blind spots before serious injury and fatality exposure appears.
6 min
risk-management
Contractor Site Representative in 45 Days: Safety Interface Plan
A 45-day role profile for contractor site representatives who must connect permits, supervision, critical controls, and owner expectations before field work drifts.
6 min
incident-investigation
Causal Factors Explained: 4 Levels in RCA
Causal factors separate visible errors from deeper control weaknesses, helping EHS teams avoid shallow RCA and design stronger corrective actions.
6 min
incident-investigation
How to Test Corrective Action Effectiveness in 30 Days
A 30-day corrective action effectiveness review tests whether post-incident actions changed the risk, not only whether the file was closed.
8 min