Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1025 articles
risk-management
Bow-Tie vs HAZOP vs FMEA: Which Method Fits a High-Hazard Plant?
Bow-Tie, HAZOP, and FMEA answer different risk questions. Use the method that matches barrier governance, process deviation, or failure-mode ranking.
7 min
safety-leadership
Safety leadership: 6 failures that turn supervisor tolerance into policy
Supervisors do not normalize risk by accident. They do it when leadership rewards silence, keeps boundaries vague and treats repeated exceptions as harmless.
6 min
risk-management
New Procurement Manager in 90 Days: What to Do in the First Quarter
A role-profile guide for new procurement managers who need to turn supplier screening, mobilization gates, and change orders into risk controls in the first quarter.
7 min
risk-management
Risk appetite explained: 4 decision levels leaders should separate
Risk appetite is a leadership choice, but it only protects work when appetite, tolerance, threshold and capacity are defined separately.
4 min
occupational-safety
Driver safety: 4 controls before long-haul dispatch
A practical pre-dispatch routine for fleet supervisors and operations managers who need to control fatigue, route changes, vehicle release, and escalation before long-haul work starts.
6 min
safety-indicators-and-metrics
6 myths about TRIR that executives still believe
TRIR is useful for reporting, but executives misread it when they treat recordables as proof of control, site comparability or fatal-risk visibility.
6 min
occupational-safety
Driver Safety: 5 Blind Spots That Keep Fleet Controls Cosmetic
Driver safety fails when leaders treat crashes as the only signal, because route planning, fatigue, vehicle condition and response rules shape the real risk.
7 min
safe-behavior
Conformity Pressure Explained: 5 Signs That Silence Is Not Agreement
Conformity pressure is the bias that makes a crew agree too quickly, stay quiet or soften concern even when the work still looks wrong.
3 min
occupational-safety
How to build a fatigue check for night shifts in 14 days
A practical routine for night-shift supervisors who need to catch fatigue before it turns into a scheduling mistake, a supervision failure, or a late incident.
6 min
safety-leadership
How a Consumer-Goods Leadership Team Cut Accident Ratio 50% in 6 Months by Changing Supervisor Tolerance
A consumer-goods case shows that accident reduction followed a stronger supervisor boundary, not a new campaign.
7 min