Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1024 articles
mental-health-at-work
Burnout Check vs Workload Review vs Return-to-Work Plan: Which Intervention Fits the First Signal?
A first sign of mental strain does not always call for the same response. Compare a burnout check, a workload review, and a return-to-work plan so leaders act at the right level without turning a work-design problem into a personal diagnosis.
7 min
safety-leadership
Technical Dissent at the Executive Table: 4 Decisions That Keep Risk Visible
A critical diagnostic for executives and site leaders who want technical dissent to change risk decisions instead of becoming another polite meeting ritual.
8 min
incident-investigation
Incident Evidence: Facts, Interpretations, Assumptions
Incident evidence becomes useful when investigators separate what was observed from what was inferred and what still needs testing during an incident review.
5 min
occupational-safety
How to Run a Chemical Compatibility Review in 9 Checks Before Storage Changes
A practical procedure for EHS managers and warehouse supervisors who need to test chemical compatibility before a storage change turns segregation, labeling, or emergency response into a paper control.
6 min
safe-behavior
Confirmation Bias in Safety: 4 Decisions That Hide Contrary Evidence
A field guide for supervisors who need to test reassuring signals, surface inconvenient evidence, and prevent confident decisions from turning into unsafe routines.
6 min
occupational-safety
Compliance Is Not Control: 5 Gaps That Leave Safe Work Unproven
A practical diagnostic for EHS managers and operations leaders who need to distinguish documented compliance from controls that workers can use, supervisors can verify, and managers can sustain.
6 min
incident-investigation
Swiss Cheese Model Explained: 4 Layers Leaders Must Test After an Incident
A practical explainer for EHS leaders who need to trace how design, planning, organizational, and frontline gaps aligned before an incident.
5 min
psychosocial-risks
How to Build a Call-Center Psychosocial Decision Review in 21 Days
A 21-day F2 plan for HR, EHS, and operations leaders to identify call-center psychosocial exposures, assign work-design decisions, test controls, and establish follow-up.
8 min
safe-behavior
Behavioral Reinforcement: 4 Mechanisms Behind Safer Habits
Behavioral reinforcement explains why field habits repeat. Learn the four mechanisms that turn safety conversations, cues, and follow-up into safer routine work.
4 min
safety-leadership
How a consumer-goods leader cut its accident ratio 50% in 6 months by changing the weekly leadership cadence
A PepsiCo South America case shows why the 50% drop in six months came from weekly leadership decisions, field proof, and named owners, not a louder campaign.
7 min