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Strategic planning

Strategic planning

Integrated actions to make the future goal a reality

“Strategic planning is a fundamental process within the organization. When talking about Health and Safety its responsibility is even greater.”

The number of companies adopting formal processes of strategic planning is increasing, as several academic studies have shown. Tiffany & Peterson (1998) prove that the revenue and growth of companies that have strategic plans are, on average, 50% higher than companies that do not carry out some type of planning.

Another research of 796 global executives conducted by McKinsey in 2006 indicates that 79% consider strategic planning to be the most critical tool for business success. Finally, a survey conducted by Bain & Company with 60 Brazilian companies indicated that strategic planning is the first management tool most used by companies seeking growth.

 

That is because we are dealing not only with the impact caused by the company or with business growth, but we are dealing with people’s lives. To reach the desired goal, it is necessary to evaluate, set goals and a set of actions that, combined with the production process, engage and encourage people to follow the same journey.

 

To start this process, keep your current situation in mind, challenge the status quo, and develop a robust Health and Safety strategy for your organization. It is a planning of the set of actions necessary to achieve the desired result, with actions, responsible parties and deadlines that are very well defined. Thus, the elaboration of a strategic plan is extremely important for a company, and it is no different when it comes to safety. We need to plan for safety.

 

It is through planning that we guide the path to be taken by the organization in a given period of time. This process must be developed with the participation of several members in order to compose a multidisciplinary team of the company, involving the participants in all stages.

 

Strategic planning stages:

Determining factor for the success of a plan. It means showing the complete path of planning to the team that will work and starting a deep dive into your entire safety management.

Mapping of the desires, aspirations and real needs and expectations of the internal public regarding the area of Occupational Health and Safety.

In practice, this means:

  1. Research with internal stakeholders about the expectations of the areas (online);
  2. In-depth interviews with internal clients in the Occupational Health and Safety area.

Set of integrated actions to make the future goal a reality: 1000 days to transform culture.

In practice, this means:

  1. Study of existing proactive and reactive KPIs (up to 3 years);
  2. SWOT: Analysis with focus groups of leadership and safety team;
  3. Analysis of system maturity with respect to maturity and scope;
  4. Influence matrix of stakeholders and influencers;
  5. Analysis of existing Governance;
  6. Internal and external benchmarking to capture good practices;
  7. Definition of initiatives to be implemented, for the composition of a single action plan.

New meeting of the Occupational Health and Safety team to align the data collected, analyze indicators and propose actions.

 

In practice, this means:

Meeting of the group in a neutral place, external to the organization, to share data from the areas and vote on the best initiatives, definition of deadlines, responsible parties and next steps to consolidate the proposals that will compose the plan.

Consolidation of strategic planning. Final approval of the document with the company's management, health and safety team and key stakeholders. With this, the document must be disseminated to the organization.

 

With the strategic planning developed and going through all its stages, it is possible to build your work plan.

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