Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
occupational-safety
PPE in Safety: 5 Myths That Keep Hazards Untouched
PPE protects workers only when it fits a real control strategy. See 5 myths that make equipment replace hazard reduction.
8 min
safety-indicators-and-metrics
Near-Miss Quality: 8 Distortions That Make Volume Look Like Learning
Near-miss quality matters more than report volume when EHS managers need early warning on serious exposure, weak controls, and silent operational risk.
7 min
risk-management
LOPA explained: 6 protection layers for major hazards
Learn what LOPA means in occupational and process safety, how 6 protection layers differ, and why independence matters more than a long safeguard list.
5 min
occupational-safety
Manual Handling Risk Assessment: 9 Steps for EHS
Build a manual handling risk assessment that goes beyond lifting training and converts load, layout, pace, and supervision into practical controls.
8 min
safety-indicators-and-metrics
Accident Ratio Operating System: 50% Cut in 180 Days
Study the metrics mechanism behind Andreza Araújo's PepsiCo accident-ratio result and learn how leaders turn safety KPIs into field control.
7 min
safety-culture
Bradley vs Hudson vs Hearts and Minds: Which Fits
Compare Bradley Curve, Hudson Maturity Model, and Hearts and Minds to choose the right safety culture maturity lens for board, EHS, and field action.
7 min
safety-indicators-and-metrics
DART Rate: 8 Pitfalls That Hide Restricted Work
DART rate can reveal serious work restrictions, but only when EHS teams separate medical classification from real control failure.
8 min
safety-leadership
Shift Leader in 30 Days: First Safety Rhythm
A practical 30-day safety leadership plan for new shift leaders who need trust, field control, and visible routines before production pressure wins.
7 min
psychosocial-risks
Role Ambiguity Explained: 5 Work-Design Gaps
Role ambiguity is a psychosocial risk that turns unclear authority, shifting expectations, and weak supervision into stress and safety drift.
6 min
occupational-safety
Chemical Inventory Audit: 30-Day Field Plan
A practical 30-day plan for EHS managers to rebuild chemical inventories, verify SDS access, and connect storage, exposure, and emergency controls.
8 min