Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
599 articles
safety-indicators-and-metrics
How to Audit Safety KPIs for False Confidence in 30 Days
Audit safety KPIs in 30 days by testing decision use, leading indicator quality, serious-risk exposure, reporting incentives, and denominator discipline.
7 min
incident-investigation
Operator Blame: 5 Myths That Keep RCA Shallow
Learn why operator blame weakens incident investigation and how EHS managers can redirect RCA toward conditions, barriers, and decisions.
7 min
incident-investigation
Heinrich Pyramid: 6 Distortions That Hide SIF Risk
Learn why the Heinrich Pyramid still helps only when leaders stop treating minor injury volume as a proxy for fatality prevention and SIF control.
6 min
psychological-safety
Stop Work Authority Explained: 4 Rights That Protect Voice
Stop work authority is a field decision right that protects workers when controls are uncertain, work changes, voice is compressed, or the consequence is severe.
6 min
incident-investigation
How to Build an Incident Timeline in the First 24 Hours
Build an incident timeline that protects sequence evidence, marks uncertainty, and gives RCA better questions before blame enters the room.
7 min
safety-leadership
How PepsiCo Cut Accident Ratio 50% in 6 Months
A case study on Andreza Araujo's 180-day PepsiCo safety plan, showing how leadership cadence cut accident ratio 50% in six months.
6 min
risk-management
HAZOP vs Bow-Tie vs FMEA: choose the right method
Compare HAZOP, Bow-Tie and FMEA through decision criteria that help EHS and risk leaders choose the right method for high-risk work.
6 min
risk-management
Risk Matrix: 8 Distortions That Hide Fatal Exposure
A risk matrix can help prioritize work, but it hides fatal exposure when leaders treat color, score, and likelihood as proof that controls exist.
7 min
psychosocial-risks
HSE Indicator Tool Explained: 6 Stress Scales
The HSE Indicator Tool turns work-related stress into six measurable work-design scales, but the score only matters when leaders act on the causes.
6 min
psychosocial-risks
How to Audit Psychosocial Risks in a Plant
A practical psychosocial risk audit workflow for EHS and HR teams that need evidence, controls, leadership ownership, and follow-up in industrial plants.
7 min