Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1023 articles
incident-investigation
Active and Latent Failures Explained: 4 Evidence Tests That Keep Incident Reviews Systemic
Active failures appear close to the event, while latent failures remain in decisions, design, supervision, and work conditions. These four evidence tests help investigators read both without stopping at the operator.
6 min
safety-leadership
How to Build a Weekly Safety Leadership Plan in 8 Moves
A practical weekly planning method for supervisors who need to turn field signals, production pressure, and unresolved controls into clear safety decisions across every shift.
6 min
safety-leadership
How PepsiCo's 180-Day Safety Reset Connected Executive Decisions to Field Verification
A documented PepsiCo South America case shows why a 180-day safety plan must change the management rhythm that reaches the field, not only the written program.
6 min
psychological-safety
Psychological Safety vs Trust vs Error Tolerance: 3 Questions Plant Leaders Must Answer Before They Measure Culture
Psychological safety, trust, and error tolerance answer different leadership questions. This comparison gives plant leaders a practical matrix for choosing evidence, cadence, and response without collapsing culture into one vague score.
9 min
psychosocial-risks
Psychosocial Risk: 6 Failure Points That Keep Workload Hazards Invisible
Workload pressure becomes a psychosocial risk when the work system repeatedly demands more time, attention, or emotional capacity than the role can safely provide. This diagnostic shows why organizations often label structural overload as an individual resilience problem.
8 min
occupational-safety
New Contractor Safety Coordinator in 60 Days: Build Control Ownership Before Mobilization Pressure Wins
A practical 60-day role profile for contractor safety coordinators who need to make control ownership visible before procurement, mobilization, and production pressure create field-level exposure.
6 min
incident-investigation
Corrective Action Explained: 4 Boundaries Investigators Must Keep Clear
Corrective action changes the condition that allowed an incident to occur. This explainer separates four action boundaries so investigators can close reports without leaving repeat risk behind.
3 min
psychological-safety
How to Run a 15-Minute Safety Meeting That Surfaces Bad News
A daily safety meeting should do more than repeat a message. This practical 15-minute method helps supervisors surface bad news, test readiness, and assign decisions before work starts.
7 min
occupational-safety
Safety Induction: 5 Myths That Make New-Hire Training Look Complete
A new hire can finish every module and still begin work without the knowledge, access, or supervision needed for a safe first shift. This mythbusting guide shows supervisors how to distinguish completed induction from operational readiness.
7 min
safety-culture
Safety Culture: 4 Rituals That Make Control Look Stronger Than It Is
Safety culture is revealed by the decisions that survive pressure, not by the rituals that look reassuring. These four rituals can make weak control appear mature.
8 min