Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
safety-leadership
PepsiCo Follow-Up Cut Accidents 50% in 180 Days
A narrative safety leadership case on how disciplined follow-up, supervisor ownership and field verification helped cut accidents 50% in six months.
6 min
safety-culture
PepsiCo Safety Culture Case: 3 Decisions Behind 50%
A safety culture case study showing how leadership rhythm, field evidence, and supervisor ownership sat behind a 50% accident-ratio drop in practice.
9 min
occupational-safety
LOTO vs Machine Guarding vs Interlocks: Which Control Fits Maintenance Risk
Maintenance risk needs the right control at the right work state, because LOTO, guarding and interlocks protect different moments of exposure.
9 min
safety-indicators-and-metrics
Control Assurance: Audits vs Checks vs Field Evidence
Control assurance needs more than audit scores, because leaders need current proof that critical controls still work where real work happens.
9 min
incident-investigation
Reverse Bow-Tie RCA: 8 Failures That Hide Barriers
Reverse Bow-Tie RCA helps EHS managers test failed barriers after incidents instead of closing reports around shallow causes and weak actions.
8 min
safety-culture
Paper Safety Culture: 4 Distortions That Keep Compliance Cosmetic
Paper safety culture appears when procedures, dashboards and action logs look clean while field decisions still depend on improvisation.
7 min
safety-indicators-and-metrics
Weak Signal Metrics: 6 Questions Boards Should Ask
Weak signal metrics only protect workers when boards connect them to capital, shutdown authority, verified control restoration, and executive ownership.
7 min
occupational-safety
Warehouse Safety Lead in 75 Days: Dock Risk Plan
A practical 75-day role profile for a warehouse safety lead who needs to control dock, traffic, contractor and supervisor risk without paperwork theater.
8 min
psychological-safety
Maintenance Supervisor in 45 Days: Speak-Up Routine
A 45-day role plan for maintenance supervisors who must make challenge, interruption and field concern follow-up safe before high-risk work starts.
6 min
safety-culture
Safety Culture Artifacts Explained: 5 Evidence Types Leaders Can Verify
Safety culture artifacts are visible traces of how work is controlled, especially when procedures, rituals and decisions show what leaders really tolerate.
5 min