Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
occupational-safety
Distribution Center Route Risk: A 168-Site Safety Case
A PepsiCo South America case on making route, dock and carrier exposure visible across 168 distribution centers before accident rates moved.
6 min
risk-management
HAZID vs What-If vs LOPA: Which Fits Process Risk
Compare HAZID, What-If and LOPA for process risk decisions, with criteria, scoring, governance traps and executive use cases.
8 min
safety-indicators-and-metrics
Safety Dashboard: 8 Blind Spots Hiding Fatal Risk
A diagnostic guide for executives who need safety dashboards that reveal SIF exposure, underreporting, weak signals, workload pressure, and control gaps.
7 min
safety-indicators-and-metrics
EHS Data Analyst in 45 Days: What to Fix Before the First Dashboard Review
A 45-day role plan for EHS data analysts who must make safety dashboards trustworthy before leaders turn weak numbers into decisions.
8 min
psychosocial-risks
Job Strain Explained: Demand, Control, Support
Job strain is the high-demand, low-control pattern that turns psychosocial pressure into weaker attention, escalation, and safety judgment at work.
3 min
occupational-safety
How to Build a Heat Stress Acclimatization Plan in 14 Days
A practical 14-day heat stress acclimatization plan for supervisors and EHS managers who need controls before summer exposure becomes injury.
8 min
safe-behavior
6 myths about complacency that supervisors still believe
Complacency is rarely laziness. These six myths help supervisors see how routine work, pressure, and weak controls make exposure feel normal.
7 min
incident-investigation
RCA Timeline: Build It in 45 Minutes
Build a 45-minute RCA timeline that separates facts, decisions, uncertainty, and evidence before the incident team starts cause analysis.
7 min
risk-management
Risk Criteria Workshop in 14 Days
Build a 14-day risk criteria workshop that aligns severity, likelihood, control confidence, and escalation authority before high-risk work starts.
8 min
safety-indicators-and-metrics
Safety Metric Dictionary: Build It in 21 Days
A practical 21-day method for EHS managers to define safety metrics, owners, formulas, thresholds, and data-quality rules before dashboard review.
8 min