Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
600 articles
safe-behavior
Behavioral Observation: How 250+ Projects Reframed Unsafe Acts
A case-style guide showing how 250+ transformation projects reframed behavioral observation from form counts into control-quality dialogue.
7 min
safety-indicators-and-metrics
Exposure Hours vs Task Volume vs Control Verification: Which Denominator Fits Safety Metrics
Exposure hours, task volume and control verification answer different safety metric questions, and choosing the wrong denominator can hide serious exposure.
9 min
safety-indicators-and-metrics
Underreporting Risk: 9 Distortions That Make Safety Metrics Look Clean
Underreporting risk makes safety metrics look cleaner than the work really is when incentives, fear, definitions and weak follow-up suppress the signal.
9 min
safety-leadership
Night Shift Supervisor in 30 Days: Safety Handover Plan
A 30-day role profile for night shift supervisors who need safer handovers, fatigue controls, field presence and escalation before morning.
7 min
psychological-safety
Technical Dissent Explained: Escalation Levels
Technical dissent is not negativity. It is a structured safety signal that helps leaders separate weak warnings from personal opinion and act sooner.
5 min
safety-indicators-and-metrics
Severity Weighting Model: Build It in 30 Days
Build a severity weighting model that helps EHS managers rank SIF exposure, failed controls, and weak signals before clean metrics mislead leaders.
8 min
safety-indicators-and-metrics
Green Safety Dashboards: 5 Myths Leaders Believe
Green safety dashboards can hide fatal risk when leaders confuse clean colors, low injury rates, and closed actions with verified control strength.
7 min
occupational-safety
Competence Matrix: Build It in 30 Days
Build a 30-day competence matrix that separates training attendance from verified task capability before high-risk work is assigned in the field.
8 min
psychological-safety
How to Debrief a Rejected Safety Concern in 15 Minutes
A rejected safety concern still needs a structured debrief, because poor closure can turn one unvalidated report into a long silence pattern.
8 min
incident-investigation
Contractor Incident Handover: 9 Steps in 24 Hours
A practical 24-hour contractor incident handover guide for EHS managers who need evidence, role clarity, and corrective control without blame.
7 min