Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1021 articles
safety-culture
Safety Culture: 4 Signals of Culture Debt
Culture debt grows when safety rituals, stated values, and field decisions drift apart. These four signals help plant leaders detect the gap before exposure becomes an incident.
6 min
mental-health-at-work
Mental Health Support at Work Explained: 5 Boundaries Managers Must Keep Clear
Managers influence whether a mental-health concern becomes visible, supported, and connected to the right care. This glossary explains five boundaries that keep workplace support humane, operationally useful, and clinically responsible.
5 min
psychological-safety
How to Facilitate a Speak-Up Debrief After a Near Miss in 9 Steps
A near miss can strengthen psychological safety only when the debrief protects candor and produces visible control decisions. This nine-step guide helps supervisors turn a difficult conversation into evidence, action, and trust.
6 min
safety-culture
When Safety Culture Moves First: A PepsiCo Case
A PepsiCo case from Andreza Araujo shows why safety culture changes when leaders alter daily decisions before waiting for accident metrics to improve.
8 min
risk-management
HAZOP vs Bow-Tie vs FMEA: Which Method Fits Your Risk Decision?
HAZOP, Bow-Tie, and FMEA answer different risk questions. This comparison helps leaders choose the method that fits design review, barrier ownership, or equipment reliability decisions.
8 min
incident-investigation
SIF Investigation: 5 Distortions That Keep Fatal-Risk Evidence Out of the Review
SIF investigations fail when they preserve the event but not the conditions that made the exposure possible. This critical diagnostic examines five evidence distortions and shows leaders how to connect barriers, production pressure, decision ownership, and verification.
7 min
occupational-safety
New Emergency Planning Coordinator in 60 Days: Build Response Readiness Before the Next Alarm
A new emergency planning coordinator needs more than a revised emergency plan. This 60-day role profile shows how to establish ownership, verify response barriers, run useful exercises, and close the gaps that remain invisible on paper.
7 min
occupational-safety
Safety Signage Explained: 3 Limits Supervisors Need to See
Safety signs support a control system, but they cannot replace one. This glossary explains the three limits supervisors should recognize when a sign is visible, understood, and still insufficient to control the exposure.
3 min
occupational-safety
How to Test Safety-Critical Alarms Before Startup in 8 Steps
A practical eight-step guide for EHS managers, process owners, and maintenance supervisors who need evidence that a safety-critical alarm can detect danger and trigger the right protective action before startup.
8 min
psychosocial-risks
4 Myths About Psychosocial Risk Assessments That Managers Still Believe
Psychosocial risk assessments fail when surveys replace work-design analysis. These four myths show managers how to connect findings to workload, role clarity, confidentiality, and control verification.
5 min