Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
418 articles safety-indicators-and-metrics
SPC in Safety Metrics Explained: 5 Chart Patterns
Learn how SPC separates normal variation from action signals in safety dashboards before leaders overreact to TRIR, DART, and near misses.
safety-culture
Safety Culture Diagnosis: 250-Company Case
A safety culture diagnosis creates value only when leaders convert perception, field evidence, and weak signals into a 90-day action roadmap.
psychological-safety
Safety Reporting: 4 Myths That Keep Workers Silent
Most reporting systems fail in the silence after the report, not at the moment someone speaks. Audit your closure loop before adding another channel.
occupational-safety
OSHA vs NFPA 70E vs IEEE 1584: Which Fits?
Compare OSHA Subpart S, NFPA 70E and IEEE 1584 through the compliance, work-planning and arc flash decisions EHS leaders must make before work starts.
risk-management
ALARP Decisions: 4 Blind Spots That Keep Risk Alive
ALARP should expose whether risk reduction is real, but many EHS teams turn it into cost defense after the decision is already made.
safety-leadership
Maintenance Supervisor in 30 Days: Safety Control Plan
A 30-day field plan for maintenance supervisors who need to control isolation, handover, permits, and critical risks without creating paperwork theater.
safe-behavior
Availability Heuristic in Safety Explained: 4 Risk Perception Distortions
Availability heuristic makes the most recent or vivid event feel like the most likely risk. This explainer shows how it distorts safety decisions and how supervisors can correct it.
occupational-safety
Lifting and Rigging Plan: 8 Steps Before the Lift
Build a lifting and rigging plan that verifies load data, controls the lift zone, aligns permits, and makes stop authority real before the load moves.
psychosocial-risks
Call Center Psychosocial Risks: 6 False Beliefs HR and EHS Must Drop
Call-center psychosocial risks are often hidden behind service metrics. See 6 false beliefs that keep demand, abuse and monitoring pressure uncontrolled.
safety-culture
Normalization of Deviance: 8 Indicators Leaders Miss
Normalization of deviance turns repeated shortcuts into accepted work. Learn 8 indicators leaders miss before unsafe drift hardens into culture.
