Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1021 articles
safe-behavior
Safety Incentives: 4 Distortions That Reward Silence Instead of Safer Behavior
Safety incentives are often introduced to reinforce good decisions, yet poorly designed programs can reward low reporting, fast closure, and visible compliance instead of safer work. This article examines four distortions that make silence look like performance and gives plant leaders a practical way to redesign incentives around evidence, control quality, and responsible escalation.
8 min
safe-behavior
Safe Behavior Explained: 4 Boundaries That Keep Observation From Becoming Blame
Safe behavior observation is often reduced to counting compliant actions. This explainer defines a more useful model with four boundaries that keep observation connected to exposure, work design, supervision, and control verification. The aim is not to judge a worker after the fact, but to identify what makes the safer action possible during real work.
3 min
incident-investigation
How to Preserve Incident Evidence Before the Worksite Changes
Incident evidence begins to disappear as soon as people restore the area, move equipment, or rely on memory. This practical guide gives supervisors and investigators an eight-step method for protecting facts before the worksite changes.
6 min
incident-investigation
Deepwater Horizon Case: How Warning Evidence Lost the Decision
The Deepwater Horizon disaster shows why incident investigators must examine more than failed equipment. Warning evidence becomes protective only when it reaches a decision owner who can stop, test, or redesign the work before the exposure becomes irreversible.
6 min
occupational-safety
OSHA 300 Logs vs Near-Miss Reports vs Critical-Control Verification: Which Evidence Should a Plant Manager Trust?
Plant managers need more than a clean injury log to judge serious risk. This deep comparison explains what OSHA 300 logs, near-miss reports, and critical-control verification can each reveal, where each source becomes distorted, and how to connect outcome history, weak signals, and present control performance to a named decision owner.
8 min
psychological-safety
Speak-Up Systems: 6 Failure Points That Make Bad News Arrive Too Late
A workplace can score well on psychological safety and still receive critical information too late to prevent harm. This diagnostic examines six failure points in speak-up systems, from vague reporting channels to retaliation fears, and shows how leaders can connect voice, evidence, decision rights, and visible follow-through. The central test is not how many concerns employees submit. It is whether a credible concern changes a risk decision before exposure becomes an incident.
7 min
safety-leadership
New EHS Technician in 90 Days: How to Move From Firefighting to Risk Ownership
New EHS technicians are often pulled into incident paperwork, urgent inspections, and training requests before they understand how risk decisions are made. This 90-day role plan helps them build field credibility, verify critical controls, improve escalation, and turn recurring problems into accountable decisions.
7 min
occupational-safety
Emergency Response Plan Explained: 4 Readiness Tests That Expose Paper Compliance
An emergency response plan is useful only when people, equipment, communications, and recovery decisions work under pressure. These four readiness tests help EHS leaders find the gap between a written plan and an executable response.
5 min
psychological-safety
How to Close a Speak-Up Loop After a Safety Concern in 14 Days
A safety concern does not build trust merely because someone reported it. Trust grows when the supervisor acknowledges the signal, tests the exposure, assigns an owner, makes a proportionate decision, and reports back within a visible 14-day loop.
7 min
occupational-safety
Night Work Safety: 5 Assumptions That Keep Fatigue Risk Invisible
Night work becomes unsafe when supervisors treat fatigue as a personal issue instead of a changing operational exposure that requires visible controls.
5 min