Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
599 articles
mental-health-at-work
Workplace Mental Health Campaigns: 5 Myths EHS Must Drop
Workplace mental health campaigns fail when awareness replaces prevention, EAP trust, supervisor routines, and verified work-design controls.
7 min
safe-behavior
Bystander Effect: 5 Blind Spots That Hide Risk
The bystander effect hides shop-floor risk when crews see unsafe work but wait for someone else to interrupt the task.
6 min
occupational-safety
ANSI Z10 Explained: OHSMS Elements for EHS
ANSI Z10 explains how an occupational health and safety management system should move from policy into risk control, worker participation, and review.
5 min
safety-leadership
How to Run a Toolbox Talk That Changes Field Risk
A practical guide for supervisors who need toolbox talks to change controls, ownership, and stop points before high-risk work starts in the field.
6 min
occupational-safety
Line Break Permit: How to Open Piping Safely
A line break permit only protects workers when isolation, depressurization, SDS review, drainage, and field verification happen before bolts move.
8 min
safety-indicators-and-metrics
Safety Incentive Programs: 7 Distortions Leaders Must Fix
Safety incentive programs can improve attention or quietly suppress bad news. Use seven tests to keep rewards from hiding serious risk.
7 min
safety-indicators-and-metrics
Safety Culture ROI: 7 Metrics That Prove Prevention Pays
Safety culture ROI is not proven by slogans or injury rates alone. Use seven financial and operational metrics that show whether prevention changed the work.
7 min
occupational-safety
Noise Exposure: 7 Controls Before Hearing Loss Becomes Normal
Occupational noise control fails when companies treat earplugs as the program. Use seven controls to keep hearing conservation tied to real exposure.
7 min
incident-investigation
Fishbone Diagram: 7 Investigation Traps That Hide Root Causes
A practical guide for EHS managers who use Fishbone and Ishikawa diagrams after incidents but need stronger evidence, sharper categories, and better actions.
6 min
safety-culture
Safety Rituals: 7 Signs Ceremony Replaced Control
A practical safety-culture audit for leaders who need to know when meetings, walks, posters, and reports have stopped controlling risk.
7 min