Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
1023 articles
safety-indicators-and-metrics
Exposure Denominator Explained: 4 Choices That Change a Safety Rate
A safety rate can look precise while its denominator hides the exposure that matters. This explainer shows EHS managers how to choose, document, and challenge exposure denominators before comparing sites or rewarding performance.
4 min
safe-behavior
How to Give Behavioral Safety Guidance Without Turning It Into a Lecture
An eight-step guide helps frontline supervisors turn a safety observation into one visible control change, while preserving accountability, evidence, and worker dignity.
6 min
psychological-safety
How an Incident Review Restored Trust After a High-Potential Near Miss
A high-potential near miss tests more than technical controls. This case synthesis shows how an incident review can restore reporting trust by connecting firsthand evidence to a visible control decision.
7 min
incident-investigation
RCA vs Barrier Review vs Action-Effectiveness Audit: Which Investigation Path Finds Repeat Events?
RCA, barrier review, and action-effectiveness audits answer different questions after an incident. This comparison helps EHS leaders select the investigation path that can change the work and prevent a repeat event.
8 min
safety-indicators-and-metrics
Near-Miss Reporting: 8 Distortions That Hide a Healthy Signal
Near-miss reporting becomes useful only when leaders test signal quality, barrier performance, and decision follow-through instead of celebrating volume alone.
7 min
safe-behavior
New Quality Manager in 75 Days: How to Turn Defect Pressure Into Safer Decisions
A practical 75-day role profile for quality managers who need to connect defect pressure, production tradeoffs, and field controls before unsafe work becomes the accepted way to recover output.
6 min
occupational-safety
Safety Induction Explained: 4 Moments That Decide Whether Training Reaches the Job
Safety induction is more than an introductory briefing. These four moments show whether a new worker can understand the risk, perform the task, ask for help, and keep the control alive after the first day.
4 min
safety-leadership
How to Run a Safety Committee Meeting That Produces Control Decisions in 30 Minutes
A 30-minute safety committee meeting can improve risk control only when it turns field evidence into named decisions, owners, deadlines, and verification.
5 min
safety-indicators-and-metrics
Leading Indicators: 4 Distortions That Turn Early Warnings Into Dashboard Theater
Leading indicators become dangerous when they reward activity instead of exposing changing risk. This article identifies four distortions that make dashboards look preventive while decisions remain unchanged.
5 min
psychological-safety
Psychological Safety After an Incident: 5 Decisions That Determine Whether the Next Concern Gets Reported
After an incident, psychological safety is tested by management decisions, not by the tone of the meeting. This F1 diagnostic shows how leaders can turn concern, uncertainty, and dissent into safer work without confusing openness with automatic agreement.
8 min