Safety culture · Behavior · Risk management

Safety is about coming home.

Workplace safety, safety culture, leadership and risk management, from an international perspective.

Andreza Araujo
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Safe Behavior

How PepsiCo South America Cut Accident Ratio 50% in 6 Months by Changing What Supervisors Tolerated

A PepsiCo South America case shows that accident reduction followed a new tolerance boundary, not a new slogan.

6 min
Mental Health at Work

EAP vs occupational health vs manager action: which route should handle a mental-health case first?

Compare EAP, occupational health, and manager action so HR and operations know which route should move first when a mental-health concern appears.

8 min
Incident Investigation

Incident Investigation: 5 failures that keep the report from changing the work

Most incident reports fail because they collect facts before deciding what the facts must prove. This article shows how to preserve context, test stories, and close with controls that change the work.

8 min
Occupational Safety

New Maintenance Supervisor in 60 Days: what to do before permit handovers fail

A role-profile guide for new maintenance supervisors who need to turn permit handovers, energy verification, and escalation into a real control routine in the first 60 days.

7 min
Safety Culture

How a consumer-goods company cut accident ratio 50% in six months by changing follow-up

A PepsiCo South America case shows that the real lever was not a bigger campaign. It was a shorter follow-up loop, clearer ownership, and leadership routines that turned safety culture into operational control.

5 min
Safety Indicators and Metrics

TRIR vs SIF Precursors vs Control Effectiveness Metrics: Which Dashboard Fits the Board?

TRIR, SIF precursor metrics, and control effectiveness metrics solve different problems. This article shows which metric fits board reporting, site warning, and serious-risk control.

7 min
Safety Indicators and Metrics

Safety Indicators and Metrics: 5 blind spots that make dashboards look safer than they are

Safety dashboards fail when numbers have no owner, no denominator, and no field check. This article shows five blind spots that keep boards comfortable while risk stays active.

6 min
Psychosocial Risks

HR Business Partner in 60 Days: Psychosocial Risk Triage

A role-profile guide for HR business partners who need to turn psychosocial risk from a vague wellbeing concern into visible work-design evidence within 60 days.

8 min
Safety Culture

How Unilever LATAM Kept Safety Coherent Across 19 Countries in 2 Years

A case study of how Andreza Araujo turned a 19-country regional scope into one safety decision system without flattening local reality.

5 min
Safety Leadership

Shift-start briefing vs safety walk vs weekly risk review: which one should a site leader use first?

A practical comparison for site leaders who need to choose between a shift-start briefing, a safety walk, and a weekly risk review without turning leadership into theater.

7 min

Stories that help you read the signals.

Talks, consulting and masterclasses from someone who led EHS in Fortune 500 operations.