Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
943 articles
risk-management
How 250+ Projects Turned Risk Perception Into Field Control
Risk perception matures when weak signals change controls, permits, supervision, and escalation thresholds rather than staying inside campaigns or observation counts.
7 min
incident-investigation
Farmington Mine Case: What 78 Deaths Still Teach
A narrative incident-investigation case on Farmington Mine, showing why fatal events demand evidence, systems thinking, and verified corrective action.
7 min
safety-leadership
How a Seven-Country EHS Operation Turned Follow-Up Into Safety Control
A narrative case study on how Andreza Araujo's seven-country PepsiCo South America scope shows why leadership follow-up, not campaign energy, turns safety intention into operational control.
9 min
safety-indicators-and-metrics
SIF Rate vs TRIR vs Precursors: Which Metric Fits
Compare SIF rate, TRIR, and precursor indicators to build a safety dashboard that sees fatal risk before low injury rates mislead leaders.
7 min
psychosocial-risks
NIOSH TWH vs ISO 45003 vs HSE Management Standards: Which Fits Psychosocial Risk
A practical comparison of NIOSH Total Worker Health, ISO 45003, and HSE Management Standards for leaders choosing a psychosocial risk operating model.
9 min
risk-management
Risk Escalation: 5 Failures That Hide Weak Signals
Risk escalation protects people only when weak signals move quickly to the person with authority to change resources, controls, timing, or work permission.
7 min
occupational-safety
Safety Committee Chair in 90 Days: Governance Plan
A 90-day governance plan for a new safety committee chair who must turn meetings, worker concerns, and inspections into visible risk decisions.
6 min
risk-management
Risk Trigger Thresholds Explained: 4 Levels for Safety Decisions
Risk trigger thresholds turn vague concern into a defined safety decision, with four levels that tell leaders when to watch, verify, escalate, or stop work.
5 min
safety-indicators-and-metrics
How to Normalize Severity Rate Across Sites in 30 Days
Normalize severity rate across sites by aligning definitions, worked hours, case classification, small-site volatility, and leadership decision rules.
7 min
occupational-safety
Respirator Fit Testing: 6 Assumptions EHS Must Challenge
Respirator fit testing protects workers only when EHS connects the test to selection, exposure data, seal rules, supervision, and field verification.
7 min