Safety Culture: From Theory to Practice
ISBN 6500447182
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Andreza Araújo
Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
Formal credentials
- Civil & Safety Engineer (Unicamp)
- M.A. Environmental Diplomacy (University of Geneva)
- Sustainability Cert (IMD Switzerland)
- People Management & Coaching (Ohio University)
- UN Paris speaker representative for Brazil
- ILO Turin speaker
- LinkedIn Top Voice
- Indra Nooyi PepsiCo CEO recognition (2x)
Selected books
Cultura de Segurança
Andreza Araújo
Liderança Antifrágil
Andreza Araújo
A Ilusão da Conformidade
Andreza Araújo
Sorte ou Capacidade
Andreza Araújo
Muito Além do Zero
Andreza Araújo
Antifragile Leadership
Andreza Araújo
Podcasts she hosts
Headline Podcast in English
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Headline Podcast in Portuguese
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
O Conselho de Segurança
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.
Articles by this author
944 articles
safety-indicators-and-metrics
Metric Review Cadence: Monthly Safety Steps
Build a monthly safety metric review cadence that separates recordkeeping from risk control before executives reward the wrong number.
7 min
psychosocial-risks
How to Build a Psychosocial Risk Register in 30 Days
A 30-day guide for EHS and HR teams to turn psychosocial-risk signals into a practical register with owners, controls, and verification.
8 min
safety-leadership
Contractor Risk Visibility: A 19-Country SHE Case
A Unilever LATAM case on how regional SHE leadership keeps contractor exposure visible across countries, factories, and distribution centers.
7 min
safety-culture
How 250+ Companies Turned Compliance Audits Into Culture Signals
A safety culture case study on using compliance audits as diagnostic inputs, so leaders can see where documents, field behavior, worker voice, and decision quality diverge.
6 min
safety-indicators-and-metrics
How a LATAM Food Operation Cut Accident Ratio 50% in 6 Months
A PepsiCo South America case on how safety metrics, follow-up quality, and field verification supported a 50% accident-ratio reduction.
8 min
safety-indicators-and-metrics
Safety KPIs vs Bonuses vs Control Checks
Compare safety KPIs, bonus-tied targets, reporting quality, and critical-control verification to choose metrics that reveal risk before harm.
8 min
safe-behavior
Observation vs Conversation vs Active Care: Which Changes Behavior
A practical comparison of behavioral observation, safety conversation, and Active Care for leaders choosing safe behavior interventions.
9 min
safety-indicators-and-metrics
Zero-Accident Targets: 5 Distortions in Safety Metrics
Zero-accident targets can make safety numbers look cleaner while underreporting, weak controls, and hidden SIF exposure keep growing in silence.
8 min
risk-management
Capacity Creep: 8 Indicators That Consume Safety Buffers
Capacity creep turns small production gains into hidden safety exposure when leaders celebrate output but fail to measure the buffers being consumed.
7 min
safety-culture
Shift Leader in 45 Days: Culture Signals Plan
A 45-day role profile for new shift leaders who need to identify culture signals, respond in the field, escalate weak controls, and build credibility.
7 min