Safety Culture: From Theory to Practice
ISBN 6500447182
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Safety Culture Expert | Senior EHS Executive
Andreza Araújo is a safety culture expert and senior EHS executive with more than 25 years of experience in environment, health and safety. She is a Civil Engineer and Occupational Safety Engineer from Unicamp, holds a Master's degree in Environmental Diplomacy from the University of Geneva, and completed sustainability studies at IMD Switzerland.
Andreza has served in Global Head of EHS roles in Fortune 500 environments, leading cultural transformation programs across multinational operations. She has represented Brazil as a speaker at the United Nations in Paris and has spoken at the International Labour Organization in Turin.
She is the author of more than 16 books on safety culture in Portuguese, Spanish, English and German. Her work has earned more than 10 EHS awards, including two recognitions from Indra Nooyi, former PepsiCo CEO.
ISBN 6500447182
Andreza Araújo
Andreza Araújo
Andreza Araújo
Andreza Araújo
Andreza Araújo
Andreza Araújo
Host and editorial lead of the English-language podcast, with conversations on safety leadership, EHS and organizational culture.
Host of the Portuguese-language podcast, with interviews and conversations on safety culture and EHS.
Host of this Portuguese spin-off, with debates and guidance on safety leadership and culture.

Arc flash safety fails when energized work is treated as an electrician's skill issue instead of a controlled exposure created by planning, design, isolation, and supervision.

Fleet safety fails when companies treat driving as a personal habit instead of a controlled occupational exposure.

Leader mental health affects safety when fatigue, isolation, and decision load weaken judgment before anyone calls it a clinical problem.

Workplace violence prevention works when leaders map task exposure, protect reporting, and audit response time before weak signals become harm.

Line of fire exposure is rarely solved by telling workers to be careful. Supervisors need body-positioning checks tied to energy, movement, and control readiness.

Excavation and trenching incidents usually begin before entry, when soil, water, access, utilities, and spoil placement are treated as routine conditions.

Lifting and rigging failures often begin before the hook takes tension, when load data, exclusion zones, and communication are treated as paperwork.

Change fatigue in safety appears when the work system receives more campaigns, tools, and procedures than it can absorb without losing attention, trust, or control quality.

Witness statements protect incident facts only when interviews are separated, timed, neutral, and connected to control evidence before RCA work.

The Bradley Curve helps leaders read safety culture maturity, but only when they test field decisions, reporting behavior, and operational discipline instead of slogans.